New to ChatGPT? Use the 5W1H method to write better prompts.

If ChatGPT keeps giving you weird results—wrong tone, off-message, or just not helpful—it’s probably not the AI’s fault. It’s the prompt.

A simple method that helps you write way better prompts is called 5W1H. It comes from journalism but works perfectly for AI too.

Here’s how it breaks down:

• What – What do you want ChatGPT to do?

• Why – What’s the goal? (Sales, engagement, value?)

• Who – Who is the content for?

• When – Is there a specific time or season?

• Where – Where will this content be posted?

• How – What style, tone, or format do you want?

When you include these in your prompt, you give ChatGPT the full picture—and it can deliver much better results.

💡 For example:
Instead of saying: “Write a product ad for perfume”
Try this:
“Write a short, classy Facebook post promoting Jo Malone’s new jasmine perfume for urban women aged 25–40. It’s a summer campaign to boost affiliate sales. Keep the tone elegant but friendly, and add a clear CTA.”

✅ Why this works:

• Clear purpose

• Defined audience

• Real context

• Specific tone and format

Using 5W1H makes AI feel less like a robot and more like a real assistant who gets you.